It ended up working out for the best because I went the strategy route instead. That launched my career in brand strategy and taught me the importance of having a strong brand foundation before the design. 

This led me to the agency world where I applied these foundational principles to big brands like M&M's and Subway. I then went on to get my MBA which opened doors to helping start-ups scale to 8 figures. 

I have learned the importance of asking questions to uncover what your brand needs to communicate to align with its goals. I use these insights and your unique brand story to design a website that matches your vision. A website that not only looks stunning but evokes the emotions you want your brand to communicate.

I know this works because I have seen it in practice. If you take the time to uncover the basics first (such as your why, who your target audience is, and what makes you different) it sets you up for the long run, not just a couple of months down the road. 

During my Bachelor’s in advertising, I applied for the highly competitive design track. Having grown up with an artist for a dad, I loved the creative and had an eye for it. I excitedly submitted my portfolio. Now this is embarrassing to admit, but I didn’t get in.

SAMANTHA 
aka Sam

brand Strategist + web designer  /

                 warm summer days at the lake


yummy sweet little treat                  to end a good day


weekend camping                              trips  in the mountains

a few of my favorite things

A strong brand strategy leads to... a brand that is remembered.

At Salty Studio, it's believed...

view the services

BRAND STRATEGY  /  Custom Website Design
Template Customization /  BRAND CONSULTING

what I can help with

Rather than impacting only one business at a time, I decided to leave the corporate space to expand my reach and help as many female-founded brands as possible. Since then, I’ve proudly assisted dozens of business owners by providing them with the brand foundations necessary to set their brands up for success. I bring with me the knowledge, insights, and strategies that drive big-brand growth, offering those I work with a competitive edge by having solid foundations incorporated into their design.

Behind the Name

My Mission

Just as salt brings out the best in food, brand strategy brings out the best in a brand. Without salt, food becomes bland. Without strategy, a brand becomes forgettable.

Also inspired by living in Salt Lake and my obsession with the beach and West Coast vibe, the name only made sense.