I’m not a trained designer. I’m a trained STRATEGIST, with an eye for design.
Hi, I'm Sam.
By grounding the design in your brand's core values, your brand identity and website will not only look like you but feel like you, bringing your unique story to life throughout the design. As a result, resonate deeply with your aligned audience.
That's why our process always starts with strategy.
Your brand STORY is highly personal.
I didn't start in design. I started in strategy.
During college, I applied for the design track. I didn't get in. At the time, it hurt. Looking back, it was the redirect I needed.
Instead, I learned what makes brands connect. Not just what looks good, but why it works.
After more than a decade in brand strategy across agencies and corporate teams, I developed the design eye to match. But I never lost the strategic foundation.
That combination is why I can take your vision and create a brand presence that feels deeply aligned while helping the right clients understand your value faster.
the brand strategist turned designer
Hey! I’m Samantha, but my friends call me SAM.
Countries that our clients are located in
5+
Industries we've gotten to partner with
25+
Master's of Business Administration
1
Years of brand strategy and marketing experience
12+
The name is also a love letter to two places: Salt Lake City, where I live and raise my boys, and the beach— my happy place and a constant source of inspiration and aesthetic.
Just as salt brings out the best in food, brand strategy brings out the best in a brand. Without it, the flavor falls flat.
why "salty studio"?
Check Out The Services
Book Your Discovery Call
BRAND IDENTITY / Website Design
Brand & Web / STRATEGY CONSULTING
Ready for a brand and website that feels like you?
