Salty Studio designs story-driven brands and strategic websites with intention, clarity, and the kind of sophistication that makes you memorable.
the salty studio story
But your brand hasn't quite caught up yet. You know you're different. Your approach is more thoughtful, your work more intentional. But translating that online feels impossible. You're caught between standing out and looking like everyone else. You're ready for a brand presence as intentional as the work you do.
You've built a thriving business. but your brand hasn't quite caught up yet.
You’re tired of blending in when you know your work stands apart.
You want clients who see your value before the first call.
You're hesitant to share your website because it doesn't match who you've become.
You want a refined brand that looks intentional.
I didn't start in design. I started in strategy.
During my Bachelor's, I applied for the design track. I didn't get in. At the time, it hurt. Looking back, it was the redirect I needed.
I learned what makes brands connect. Not just what looks good, but why it works. That foundation changed everything.
Working for over a decade in brand strategy at both ad agencies and corporate, I honed the design skills too. But I never lost that strategic foundation. That combination is exactly why I can take your vision and create something that feels authentically you while strategically attracting the right clients.
Now at Salty Studio, I create sophisticated brand presences rooted in strategy, built with intention, and designed to be remembered.
brand strategist turned designer
I'm not a trained designer. I'm a trained strategist with an eye for design.
5 new subscribers
paid for itself
inquiry in 48 hours
5 clients in a week
A well-designed website works silently in the background. It attracts the right people. Positions you as the obvious choice. Converts visitors into clients. At Salty Studio, we work with service providers and coaches who refuse to blend in—entrepreneurs who value refined aesthetics, strategic thinking, and brands built to last. We create minimal, story-driven websites with timeless sophistication. Every design choice is intentional. Every element serves a purpose. When design is grounded in strategy, results follow.
refined design. real results.
Kristin's strategic Showit website attracted her ideal audience from launch.
Madison's SEO-optimized website started working right away.
Brooke's website design paid for itself through new client bookings within a month.
Corrie gained 5 new program subscribers within days of sales page launch.
The number of countries that our clients are located in
5+ Countries
The number of industries we've gotten to partner with
25+ Industries
One Master's of Business Administration in Marketing and International Business
1 MBA
Total years of brand strategy and marketing experience
12+ Years
With years of strategy experience and a passion for design, we’ve been fortunate to make a lasting impact across various industries.
The name is also a love letter to two places: Salt Lake City, where I live and raise my boys, and the beach— my happy place and a constant source of inspiration and aesthetic.
Just as salt brings out the best in food, brand strategy brings out the best in a brand. Without it, the flavor falls flat.
why "salty studio"?
xx, Sam
“My hope for you? Clarity. Confidence. Relief. That you have a brand presence that feels authentically you and works tirelessly for your business. That you feel grounded in your identity, attract dream clients effortlessly, and move forward knowing exactly where you belong.”
Check Out The Services
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Ready for a brand and website that feels like you? One that attracts the right clients and positions you with quiet confidence. Let's create it together.
Your brand story deserves to be told beautifully.
