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I’m not a trained designer.
I’m a trained strategist, with an eye for design.
Hi, I'm Sam.
It ended up working out for the best because I went the strategy route instead. That launched my career in brand strategy and taught me the importance of having a strong brand foundation before the design.
This led me to the agency world where I applied these foundational principles to big brands like M&M's and Subway. I then went on to get my MBA which opened doors to helping start-ups scale to 8 figures.
During my Bachelor’s in advertising, I applied for the highly competitive design track. Having grown up with an artist for a dad, I loved the creative and had an eye for it. I excitedly submitted my portfolio. Now this is embarrassing to admit, but I didn’t get in.
my story
Your colors and logo are not your brand.
Your brand is how you make somebody feel.
I have learned the importance of asking questions to uncover what your brand needs to communicate to align with its goals. I use these insights and your unique brand story to design a website that matches your vision. A website that not only looks stunning but evokes the emotions you want your brand to communicate.
I know this works because I have seen it in practice. If you take the time to uncover the basics first (such as your why, who your target audience is, and what makes you different) it sets you up for the long run, not just a couple of months down the road.
Having a strong brand foundation leads to:
Since then, I’ve proudly assisted dozens of business owners by providing them with the brand foundations necessary to set their businesses up for success.
I bring with me the knowledge, insights, and strategies that drive big-brand growth, offering those I work with a competitive edge by having solid foundations incorporated into your design.
Rather than impacting only one business at a time, I decided to leave the corporate space to expand my reach and help as many female visionaries as possible.
My Mission
Behind the Name
Just as salt brings out the best in food, brand strategy brings out the best in a brand. Without salt, food becomes bland. Without strategy, a brand becomes forgettable.
Also inspired by living in Salt Lake and my obsession with the beach and West Coast vibe, the name only made sense.
Have a
Question?
How can we help?
I typically book out 1-2 months in advance for custom web design projects. The sooner you reach out the better. Semi-custom web design can typically be booked quickly. We’ll discuss the timeline on our free discovery call.
I am so excited to work with you! You can either email me directly or apply online. Then I'll reach out to book a no-pressure call to chat details. I'll then send over the contract and once that's signed you'll receive the invoice and client portal where you’ll find everything you need to complete so we can get started!
In my humble opinion, Showit is a total game-changer! The platform allows for complete customization on both desktop and mobile without the need for coding, it includes powerful SEO capabilities, it integrates with Wordpress for great blogging capacity , and it's easy to manage once I pass it over to you... the list goes on and on!
I know that investing in your business is such an important and big decision that I want you to feel comfortable making. All projects require a non-refundable deposit to reserve your scheduled space. After that, payment plans are available to break up your investment throughout the duration of your project.
Brand strategy is the foundation of your brand, it has the biggest impact on the long-term success of your business. It provides a clear roadmap that establishes your unique identity, ensures consistency and recognition, helps you stand out in a crowded market, builds trust with your audience, ensures your message connects with your target customer, and instills confidence that you are the authority in your industry. Brand strategy is one of the most impactful processes you can implement as a business owner.
Lyndzi Wilson, Glazed Skin Co
Sam totally captured my ideas for my brand and what I was going for. I was nervous about doing a website, but she blew it out of the water!
Brooke Jackman, Brucie's Berries
Working with Sam helped me feel a lot more cohesive with my brand and business, official, and excited! We have received so many catering inquiries from the website already and the investment is already showing great returns!
Ashley Pretnik, Brillante Marketing
Sam took my direction and ran with it in a much better way than I ever could have imagined. The results did not disappoint - I am proud to push people to my website because of the way she presented everything.
12+ years of marketing and brand strategy experience
MBA with an emphasis in marketing and international business
Bachelor in advertising with an emphasis on strategy
If my resume could talk, it would tell you about my:
Ad agency background, working on teams to support powerhouse clients like United States European Command, Subway, M&M's, and more
