Lexi opened Studio Soul Hair in Salt Lake City, Utah to redefine what a luxury salon experience could be. Specializing in color and extensions, Soul is where high-end meets high-vibe. The IT girl's hair salon with actual soul and a side of luxury as a ritual.

Lexi needed a brand and website that captured this unique positioning- sophisticated and luxurious while remaining warm, supportive, and a little woo-woo (but make it chic). We created a complete brand identity and Showit website that communicates high-end and high vibe.